1989

The business student Matthias Büttner made the first prototype (first generation) of the X47 organiser in DIN A5 format, then still with pins to insert.

1990

The second generation evolves. DIN A5 format with a modern spring loaded bar solution.

1992

The third generation evolves, now in DIN A6 format and in the style of the X47 MaBook.

1993

The product development has been put on the back burner. Matthias Büttner has completed his degree and starts working as a management consultant.

2000

The notion to further develop the “Büttner Organiser” takes shape and a production partner is sought.

2001

On May 15 the patent number 1283783 “Paper Holding System” is submitted to the Munich patent office.

2002

March: X47 GmbH is founded. Headquarters: Saarbrücken
May: The first delivery of spring loaded spine rails including tubes arrives.
On September 13 the first MaBook ready to go into production is finished.
On September 22 the first official customer orders a X47 organiser: An Austrian customer orders via Internet.
Sales via German specialist shops commences: 3 specialist stores have X47 listed in their products.

2003

January: The first trade show appearance at the Paperworld 2003; representatives for Germany, Switzerland and Italy are found.
October: The darkest day in the short history of X47: The tubes in the inserts disconnect from the pages for unknown reasons – we have to recall 10 000 inserts.
October: The cause of the problem is found, production can continue.
November: Thanks to a sleepless night, due to a one year old daughter, a new idea emerges – fixing the paper to the tube – and the production is immediately adapted. The old, expensive and delicate clasp solution is a thing of the past.
December: On a long weekend in Barcelona, the idea of the organiser-wallet combination Duo 4 is born.

2004

January: The Saarland State Prize for Design 2003 and the iF Design Award 2004 are awarded and X47 is nominated for National Prize in Germany.
The product range is extended with the A7 format: Mini-organiser, Duo 4, Duo 3, Duo 2 and Duo 1 are added. Duo 2 and 3 are later removed.

2005

X47 is now also available in Holland.
The product range is extended to include the daily calendar and the monthly planner with index tabs. Inserts with coloured covers are also available.
April: An article in the Frankfurter Allgemeinen Sunday paper from Hans-Heinrich Pardey brings a breakthrough, the X47 stock room is cleaned out.
The designer Tina Sieg extends the product range with an elegant handbag as well as the Trio, a practical, good looking combination of organiser, wallet and mobile phone holder.

2006

X47 is available in France and Belgium.
The calendar concept “Time Circles” is presented for the first time.
Due to many requests from customers, X47 introduces the A5 format: The A5 organiser is born.
The concept “Limited Edition” in which various types of leather in limited batches are available, is introduced. With this new idea, X47 may even provide the largest range of leather of any calendar supplier in the world.
The product range is extended by the birthday planner and lined notebook.

2007

X47 is now available in China.
The product range is extended by the index register.
The X47 market presence is redesigned.